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General RC Car & Truck discussion General Discussion about R/C topics

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Old 09-30-2006, 10:02 AM   #1
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I stopped off at Chapters last night to check out the new issues.
The particular store I stopped at had 3 new issues out.

All three magazines had the same reviews, they were all reviewing the same cars, their articles were all about the same topics.
Whats with that ????
Is it the same editor for all the magazines ????
There seems to be no originality, Its as if they call each other saying "This is what we are doing this month, what are you doing ??"

This is not the first time I have noticed it. It is like this most months
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Old 09-30-2006, 10:34 AM   #2
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The magazines are all written with a very similar time to 'get to press'

The manufacturers provide kits to the magazines for their reviews to coincide with kit launches or race seasons.

As a result, you'll find similar content between magazines quite often. This is no different that 1:1 car magazines reviewing the same cars around the same time as many of the reviews are based on 'press days' when the manufacturers make vehicles available to the press for testing.

I HIGHLY doubt that it is a collaberation between the different magazines, as the similar subject matter ends up eating into the potential sales for each magazine. Consumers are more likely to pick only 1 of the 3 if they feel it is all the same content. With a variance in content, many consumers would buy 2 or even all 3 magazines.
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Old 09-30-2006, 10:47 AM   #3
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yeah i was just gonna say - they were'nt reveiwing OLD kits were they? The new kits are sent to the mags for review upon release or just before. they all get a kick at the cat and every mag wants to be the first one with that review so they can sell sell sell!
Its just a sign of how very large RC is becoming in the united states, PARTICULARLY, but not limited to, California.
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Old 09-30-2006, 11:21 AM   #4
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the sad thing is.... i bet alot of ppl have subscriptions to all the majour mags... i honestly dont look at the mags thatmuch anymore... unless it has sumthing to do with a special interetest to me i dont touch it....
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