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Old 10-04-2005, 04:02 PM   #1
Mike Sebastien
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Becel Maragine

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There is a new TV commercial advertising Bercel maragine and one of the props is a RC aircraft that is out of control chasing people in a park.

And we wonder why our hobby has a bad reputation!!

Check it out, I think it is on CTV.

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Old 10-04-2005, 04:04 PM   #2
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so what could be done is write a letter/email the makers of the margarine and complain.

I read that 1 complaint written down represents 25 complaints that didn't.

Manufacturers do take notice.
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Old 10-04-2005, 06:18 PM   #3
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Complaint sent (via Becel contact us web link).
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Old 10-04-2005, 06:50 PM   #4
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complaint sent

Started with nothing,got most of it left
MAAC 11800
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Old 10-04-2005, 07:46 PM   #5
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I eat Becel Margarine, but I logged a complaint.
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Old 10-04-2005, 08:34 PM   #6
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Yup! Sent
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Old 10-04-2005, 08:36 PM   #7
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That's why I use butter!

I also sent an email
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Old 10-04-2005, 08:50 PM   #8
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Becel complaint


A hefty complaint was sent to Becel with a warning that if a mishap was to occur they could be blamed to having sent the wrong message to the derelick flyer. As harmless as one may present model flying, any plane to the contrary, does present a degree of danger and must be flown responsibly and safely. Proper discipline learned early will carry over across all facets of flying. BECEL's message is offensive to us modelers and it must be denounced.

Hopefully BECEL will heed the warning and remove the irresponsible ad.


Jean Blaquiere
MAAC - Director
Zone St-Laurent
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Old 10-04-2005, 09:51 PM   #9
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Sending to the company itself will likely do very little good. I don't know how many of you remember a Subway commercial that was on a couple of years ago.. Anyways, the commercial was about some guy sitting on a gurnee in a hospital/doctor's office type setting and the Doctor comes in and says he has real bad news for the patient.. After a few seconds of seeing the patient look like he's just seen death, the doctor says he's joking with him... So, I got real pissed because some mal-practice has happened in my family.

When I saw this, the first thing I thought was, how can I get this off the air. I sent an email to Subway and here was there response:

"Thank you for taking the time to share your comments.

We were sorry to hear that you were offended by one of our recent television
commercials. We can assure you that no harm was intended and we apologize
for causing you concern.

The Subway® Advertising Department works with a Board of Trustees, as well
as a national advertising agency and several local advertising agencies, to
develop national advertising that tells customers about our great products.
In addition, all of our ads are tested with numerous consumers before they
are aired to ensure that the overall reactions to the commercials are
positive. Our ads are meant to be fun and humorous and it was never our
intention to offend.

As a leader in the sandwich-making industry, we want sub-lovers everywhere
to know that Subway is dedicated to the concerned citizens that have helped
us grow our business. Again, thank you for taking the time to express your
views. Your input and concern is appreciated"

Basicall, "Screw-You". So, I went to this site:

These guys sent me 2 emails regarding the progress on the investigation, and then about 3 months later, I received a typed letter from them telling me that due to many complaints, the commercial had been pulled. Don't email Becel. Go to the above link in my post if you want to see something get done.
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Old 10-04-2005, 10:08 PM   #10
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get them to change the name to Imbecel Margarine.LOL
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